oxygen, carbon, hydrogen, art direction


Panera BTC

Social content for Panera Bread called Behind the Counter.


Panera Behind the Counter


Project type: Social content
 Art Director, Editor, Videographer

Panera Behind the Counter shows what goes behind the counter of Panera cafes: from sourcing to preparation.
I was directing shoots, oversaw edits, shot few of them and created some of social contents.